SCHOOL OF INFORMATION SYSTEMS AND TECHNOLOGY MANAGEMENT
TERM 3 2020
INFS5978: ACCOUNTING INFORMATION SYSTEMS
1. Time Allowed: 24 Hours.
2. This is a Take-Home Exam, your responses must be your own original work.
You must attempt this Take-Home Exam by yourself without any help from
others. Thus, you have NOT worked, collaborated or colluded with any other
persons in the formulation of your responses. The work that you are submitting
for your Take-Home Exam is your OWN work.
3. Release date/time (via Moodle): Saturday, 28th November 2020, 9:00am
(Australian Eastern Time Zone GMT+11)
4. Submission date/time (Via Turnitin): Sunday, 29th November 2020 9:00am
(Australian Eastern Time Zone GMT+11)
5. Failure to upload the exam by the submission time will result in a penalty of
15% of the available marks per hour of lateness.
6. This Examination Paper has 8 pages, including the cover page.
7. Total number of Questions: 5 Questions.
8. Answer all 5 Questions.
9. Total marks available: 100 marks. This examination is worth 50% of the total
marks for the course.
10. Questions are of equal value. Marks available for question sub-parts are shown
on this examination paper.
11. Some questions have word limits as indicated on the question. These word
limits must be adhered to. Text in excess of the specified word limit(s) may not
be considered in the marking process.
12. Candidates must submit a signed Declaration Form together with the TakeHome Exam answer document. Failure to submit the signed Declaration Form
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may result in your Take-Home Exam answer sheet not being marked.
13. Answers to questions are to be written in the template provided. Please ensure
that you provide the following details on your Take-Home Exam answer sheet:
• Student ID:
14. In accordance with the Declaration Form, this Take-Home Exam paper cannot
be copied, forwarded or shared.
15. Students are reminded of UNSW’s rules regarding Academic Integrity and
Plagiarism. Plagiarism is a serious breach of ethics at UNSW and is not taken
lightly. For details see Examples of plagiarism.
16. This Take-Home Exam is an open book/open web, further information is
• You are permitted to refer to your course notes, any materials provided by
the course convenor or lecturer, books, journal articles, or tutorial
• It is sufficient to use in-text citations that include the following information:
the name of the author or authors; the year of publication; the page
number (where the information/idea can be located on a particular page
when directly quoted), For example, (McConville, 2011, p.188).
• You are required to cite your sources and attribute direct quotes
appropriately when using external sources (other than your course
• When citing Internet sources, please use the following format:
website/page title and date.
• If you provide in-text citations, you MUST provide a Reference List. The
Reference list will NOT BE counted towards your word limit.
17. Students are advised to read the Take-Home Exam paper thoroughly before
18. The Lecturer-in-Charge (LiC) / Exam Referee will be available online (via
Moodle) after the Take-Home Exam paper is released for a period of two
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Student Village Sydney Case Study
Student Village Sydney (SVS) is a residential college specifically for university students
located in Darling Harbour, Sydney.
SVS caters to both international and domestic university students attending the various
universities located around Sydney and can accommodate up to 750 students in its
250 studio apartments and 250 two-bedroom apartments.
SVS is located in its own purpose-built 30 storey residential tower in Darling Harbour.
The ground floor of the building includes the concierge / reception, the secure mail
room, a café and a food court. Level one has a large lounge area, some group study
rooms, a fully equipped gymnasium, a swimming pool and spa, and a yoga studio. In
addition, each accommodation floor has its own communal kitchen (the apartments
have no kitchens), vending machines, a lounge room, a few small meeting rooms, and
a coin operated laundry. The building also has a secure mail room, a recycling centre,
bike lockers and storage cages. All of these facilities are for the exclusive use of
residents and their guests, except for the café and food court, which are open to the
Residents pay a monthly rental for their room, which also gives them access to the
gym and pool and most other facilities, including SVS’s WiFi as well as cleaning
services. This amount is automatically deducted from the student’s bank account at
the end of each month. The residents can purchase food and drinks from the food court
and cafe and pay for it straightaway via credit card / cash, or have it added to their
account and then pay for it at the end of the month. Additional items, such as renting
bike lockers or yoga class fees are added to the student’s account and paid for at the
end of each month.
The key information systems that are used at SVS include a Booking System, an ERP,
a CRM, and a security system. SVS has a private website and an email system which
is used to communicate with the residents (for example, this system will be used to
send residents a text and an email if there is a delivery awaiting collection at the
concierge). The website also provides access to the resident’s rental accounts as well
as some functions on the booking system.
The Booking System manages all aspects of business related to occupancy of the
apartments. The booking system is also used to manage the rental of the bike lockers
and storage cages. It also is used to book the group study rooms. The booking system
is accessible by SVS website and residents can book bike lockers, storage cages,
group study rooms, yoga classes and other events.
The ERP manages all accounting related matters at SVS and incorporates a billing
system that manages the student’s accounts. It also incorporates a Point of Sale
system which is used by the café, the food court stalls, gym (for charging for yoga
classes and swimming lessons) and any other retail activity within the building. The
ERP interfaces with the Booking System, and with SVS’s bank and the SVS website.
Residents can access and pay their accounts via the SVS website.
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The CRM is an operational CRM and manages information about the residents,
including their banking details (which are shared with the ERP), contact details and
transaction history with SVS.
The security system manages physical access to the building and to the various secure
facilities throughout the building (such as the gym, mail room and so on). Each resident
is provided with an RFID based swipe card which is used to unlock the facilities the
resident has access to. The card also allows access to the floor on which their
apartment is located and unlocks the student’s apartment door.
The security system also manages access to SVS’s WiFi network, website, and other
The high level of security at SVS is a key selling feature of the SVS with its residents
(and their parents!) and maintaining the security of the building is very important to
SVS management. The SVS website interfaces with all these systems.
SVS has been running for three years and has been very successful. Their occupancy
rate has been very high, and most residents stay with SVS for their entire time at
University, which indicates that they are very happy with SVS. Up until the Covid 19
crisis of this year SVS had been virtually full, with a waiting list for some room types.
The Covid19 crisis has however presented quite a few challenges for SVS, as many
of its residents returned home.
SVS did however have enough residents to remain financially viable and has used this
quieter time to make some changes to some of its operations and systems. One of
these changes was the development and implementation of a mobile app called
mySVS. mySVS is fully integrated with the ERP, Booking System, CRM and security
system and allows residents to:
• Review and pay their resident monthly accounts
• Review their access logs and transaction logs
• Book meeting rooms, yoga classes, bike lockers, storage cages, additional
• Access information about SVS
• Contact the concierge and SVS personnel
• Change some of their personal details held on the CRM system (such as bank
account, email address and the like)
• Search the apartments available for rent within the building and arrange for
inspections (so they can easily move apartments)
• Place and pay for food and beverage orders on the café and the food court
stalls and have those orders delivered to the resident’s room
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• Pay for washing machine and clothes dryer use
• Access the buildings event calendar and sign up for various resident events and
meetings held throughout the year
• Sign in any guests that are visiting them
o this is part of SVS policy that everyone who is on the building must have
signed in (especially during the Covid19 crisis)
In addition, mySVS will turn each resident’s mobile phone into an access device,
replacing all keys and swipe cards within the building, so with their phone, residents
will be able to:
• Open the door to their apartment, the elevators, the gym, the pool area, and
other areas of SVS reserved for residents
• Open their mailbox, bike lockers and storage cages they have rented
The app will also have a security alarm function. If a resident feels they are in danger
or have hurt themselves, they will be able to notify security personnel by press the
‘panic button’ on the app. The security personnel would then will come to the resident’s
aid, using the phone’s location to find the resident. The security alarm will also allow
SVS security personnel and building management to communicate with residents in
case of an emergency (such as a fire).
The app is currently in final testing and will be ready to implement in Term 1 of next
year. Feedback from ‘user testing’ by the current residents has been very positive.
SVS management see that mySVS app will consolidate all customer facing and
customer touching applications into one easy-to-access application which will be the
‘one-stop-shop’ for all interactions between SVS and its residents. Management also
believe mySVS will improve service levels and enhance the safety and security of its
residents, while providing SVS with some savings (especially in lost swipe cards!).
mySVS is also expected to reduce the number of disputes with residents because it
will provide access to transaction logs and access logs held in the CRM.
Management also think that mySVS will allow SVS to collect useful data about their
residents, thus improving the information held on the existing operational CRM.
Management also think that this additional information should all SVS to make use of
an analytical CRM that will allow SVS to better understand the behaviour of their
SVS management believe that the mySVS app is unique in student residential college
marketplace and will appeal to students and their parents because of its convenience
and safety. As such the mySVS is expected to provide SVS with a considerable
advantage over its competition.
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Address ALL following questions with reference to the Student Village Sydney Case
QUESTION 1 20 MARKS
Student Village Sydney (SVS) makes considerable use of information technology and
information systems in its operations.
For each of the key information systems in use at SVS:
• Classify the system and justify your classification.
• Describe the key data and information held by that system
• Discuss TWO (2) ways that the system will be used in the operational
management of SVS
Present your answer as a table.
QUESTION 2 20 MARKS
Student Village Sydney (SVS) management have stated that the new mySVS app will
allow SVS to collect more useful data about the residents at SVS, allowing them to
improve their current operational CRM as well as potentially using an analytical CRM.
|a)||Outline what an operational CRM does. Discuss how the mySVS app could|
improve the information in the existing operational CRM.
|[maximum of 500 words]||(10 marks)|
b) Outline what an analytical CRM does. Explain how the mySVS app would open
up the potential to use an analytical CRM to better understand the behaviour of
the residents at SVS. [maximum of 500 words] (10 marks)
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QUESTION 3 20 MARKS
Much of the functionality of the mySVS is already available on the SVS website, via
email or by phoning the concierge. Therefore, questions could be raised as to the
advantages of offering much of the same functionality through the mySVS app.
Discuss the advantages and disadvantages of using a mobile-based app to deliver
the functionality that is built into the mySVS app. Recommend any functionality that
should be added or should be removed; and justify your recommendations.
Your answer should make reference to M-Commerce models as appropriate. It should
also address any information systems security considerations.
[maximum of 1,000 words]
QUESTION 4 20 MARKS
SVS management have indicated that the mySVS app will provide SVS with a
Do you think mySVS will provide SVS with a competitive advantage?
Outline the ways in which information systems are seen to assist businesses to gain a
competitive advantage and explain your reasoning as to whether or not mySVS will
provide a competitive advantage to SVS.
Your answer should make use of appropriate models and frameworks (such as Porter’s
Five Forces, Porter’s Value Chain, or the five generic strategies for competitive
advantage). [maximum of 1,000 words]
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mySVS will collect a lot of data about SVS residents, and while SVS management
believe this data will be useful for the CRM, they are also mindful of that the collection
and use of this data could raise a number of ethical concerns.
Outline the FOUR (4) key ethical concerns relating to information systems, analyse the
mySVS app and SVS’s operation, and identify the key ethical concerns that could
potentially arise from the use of mySVS. Describe the concerns you have identified
and discuss how these concerns could be addressed.
You answer should focus on the key concerns (no more than four). Present your
answer as a table. [maximum of 1,000 words]
— END OF EXAMINATION PAPER —