Module Title: Developinag your Professional Brand
Module Code: 5MARK004W
Semester: 1, 2020/2021
Your second and final assignment is to be completed individually and is worth 75% of the marks for the module. The guideline overall length is 3,000 words, but you will see that there are separate limits for different parts of the assignment. Some are expressed in words, others in the number of pages.
With your development and development needs as the central theme, you are required to produce a final report consisting of a portfolio of work, all aimed at enhancing your professional brand and your future employability.
This final report is in five parts; these are detailed below.Part 1: An Audit of your current Transferable Skills
Complete the 21-item Transferable Skills Audit template provided on Blackboard. You will receive guidance on this during the workshop sessions.
Marks available: 15Part 2: Understanding the Skills required for Work:
(Maximum 3 sides A4)
Find an advertisement for a suitable job vacancy for a marketing graduate, ideally one that interests you, type or copy and paste it into this part of your report, then complete the following three tasks:
- The Skills Required for the job:
List clearly, in bullet point format, the skills and experience explicitly described in the advertisement, and those that you think are also probably required or would be useful (these are the implicit skills).
Marks available: 5
- Skills “Mapping”:
Compare and critically evaluate your current skills and experience with those this employer is explicitly and implicitly looking for, cross-referencing, where appropriate, with the ‘Skills Audit’ which you completed in Part 1 and referencing academic or professional literature.
- Closing the Skills Gap:
Outline how you intend to close any gaps that you identified above between the skills and experience required for this position, and those that you already possess, bearing in mind that you are currently almost half-way through your university course.
With the job from Part 2 in mind, create a Covering Letter and CV specifically tailored to apply for this job.
- The Covering Letter:
Your covering letter should be tailored to the job you are applying for, to show the potential employer why your CV is relevant and worth reading.
(one page maximum)
- The CV:
Your CV should demonstrate how your skills, experience, education and interests align to the job, to convince the potential employer of your suitability
(two pages maximum)
To make it very clear to the person marking your portfolio that your covering letter and CV are adapted to the specific advert, highlight in colour the key skills (just the words, not whole sentences) that you identified from the job advert when you refer to them in your CV and Cover letter. This will help to ensure that the person marking your work does not miss it.Part 4: Your Personal Development Plan (PDP) to enhance your Professional Brand & future employability
- Discuss briefly the importance and relevance of having a PDP and the use of SMART goals in achieving this, citing academic sources as appropriate.
(Maximum 200 words this section)
Marks available: 5
- Using the template uploaded on blackboard under the ‘Assessment Details’ section, create a detailed Personal Development Plan (PDP).
- Using the SMART goal framework, describe your short, medium and long-term goals. These should have some relevance to the development needs that you identified in Parts 1 and 2.
- Cross reference your PDP wherever you can with your ‘Skills Audit’ from Part 1 and use relevant referenced academic literature to support your PDP where appropriate.
(Maximum 3 A4 Pages this section)
Marks available: 25
LinkedIn is a business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016 it has been a wholly owned subsidiary of Microsoft. As of May 2020, LinkedIn had 706 million registered members in 150 countries.
If you are not already signed up, do so and create a profile for yourself that will get you known, and which will appeal to prospective employers. If you are already signed up, be sure that your profile is truly representative of the professional brand that you are trying to create. Look at other people’s profiles and see if you can add some activity to your own that will reflect on you positively and help to build your digital professional brand.
There will be some guidance on this in lectures and workshops.
Marks available: 10List of references
Be sure to include a list of references.Mark distribution for CW2:
Marks available for the different sections of CW2 are as follows:
- The Audit of Current Skills
- Skills required for work as described or implied in job advert
- Skills Mapping: skills required vs those you possess
- Closing the ‘skills gaps’
- Covering letter to apply for the job/placement
- The CV
- Discussion of PDP and SMART goals
- The Personal Development Plan (PDP)
- LinkedIn Profile