ISYS1051 Digital Business Design and Innovation
Assessment 1: Business Investigation Report
Worth : 20%
Member : Individually developed and submittedBusiness Investigation Report
You are to visit a business (see below for your allocated industry), conduct an initial investigation and prepare a report to the MANAGER OF THE BUSINESS. The report is to suggest a way in which your client (the owner of the business you have chosen) can obtain value from use of technology.
Your report should use the following 6 headings exactly. You may include sub headings.
Then, identify at least one business process and discuss the business process by using a BPMN diagram. (If you identify and wish to explain two business processes, then use two BPMN diagrams and so on). Remember, this business process will later be improved by using a technological solution
Note. Remember to write the whole report for the manager of the business. Try and focus on the individual business, not the whole industry. For example, you need to discuss McDonalds, not the whole fast food business. You should use “as you know your company has an annual turnover of …” NOT “the industry of .. has an annual turnover …”;
Between 250-300 words.
Marking Criteria and Distribution
Diagrams that only show user experience will not attract high marks. You are telling the manager what to do for the business, not how you imagine a customer being pleased.
NB: This is a report to the owner of ONE business. You will lose marks if you do not write to the owner, if you insult their current practices or your report looks like a last minute “top of the head” idea. Most reports would indicate in some way that the analyst (you) has done some work on understanding the industry they are consulting into (like some statistics or other market relevant data, and some references).
YOUR allocated business type:
The last digit of your student number determines the industry to be studied.
0 Find a pop-up shop repair shop (for mobile phone, tablets, watch). There are many in the corridors of Melbourne Central (selling phone cases, jewellery, etc.).
1 Find a convenience store. You should not choose a chain store (e.g., 7-11); the other stores rather may be easier for you to find an improvement.
2 Find a small hardware store or $2 shop. NOT Bunnings, but smaller stores like the one at the Russel Street end of Melbourne Central or a store in the Vic Market.
3 Find a fast food shop/restaurant; do not choose McDonalds or such chain stores.
4 A pharmacy – not a big chain such as Chemist Warehouse.
5 Find a small fashion store. Not H&M or any of the big chains, but a store with less than 20 staff.
6 Find a souvenir store. There are many at the Flinders end of Elizabeth and Swanston.
7 Find a hair dresser. You may use an expensive or cut price. The most promising change to suggest is a new product for them (new service involving hair that they do not currently offer, such as home visits).
8 Find a camping goods or surplus store. There is one in Elizabeth and another in Russel street.
9 Find an Asian food retail store. There are many of these in the Vic Market and near RMIT. You may NOT use a restaurant, nor a large supermarket.
– you cannot change the industry as you are a consultant and paid to do THIS job. There are examples of all these shops within a short walk of RMIT, so please don’t tell me you cannot find one.
Important note. The ‘remote’ students (students stuck in China due to Covid-19 virus) can choose any suitable small business.
Where possible you should find outlets which are smaller and less automated to allow you some room to find an improvement or application of technology. Please do not limit yourself - consider the whole business from attracting customers and obtaining goods and services to sell all the way through to after sales service. ANY part of the business can be improved. You can use a big retailer as an idea generator for your small store by looking at how they do things differently from the small business
Remember this is to be non-intrusive observation in the store. Do not interview the manager nor interfere with the running of the store. JUST observe some interactions with customers and the way the shop works.
Use TURNITIN to ensure the originality of your report. (Check the RMIT website for how to use TURNITIN on blackboard instructions)